After a brief time away,
We have returned for a review:
Brett Favre has returned for one more season, The last Stryker unit has left Iraq before August 31, and one of the best free agents of all time is now in Miami. Oh yes and the Jets will be a powerhouse with LaDainian.
Did I hear that Shaquille O’Neal is a Boston Celtic? We have heard in the news for many months now how LeBron James has left the threshold of Magic, Bird & Jordan, Barkley, Dumar and Isiah, Dennis Johnson, Dr. J and John Stockton days. The players that played in the league before the free agency rules were changed, before the players association took a stand against the policies of the league and before the reason one played the game was not media drenched in propaganda. In the 80’s and 90’s the media couldn’t enter the locker room banter with blogs and influence that was tweeted, typed or faced. The team was the machine.
Fast forward to today a young man (LeBron James) is subjected to character assassination for using his mind and influence for good and still he should have reached back and talked to the management before a media mindstorm was implemented to that rocked the industry.
The corporate offices of the NBA and the team owners didn’t asked the players how their TV contracts, extended seasons and corporate deals would trickle down to the players that bound the circuit and give up their family lives to build the billion dollar industry. They were just to play.
Enter LeBron James. He has been marked for greatness for many years through his high school years then with his jump to the NBA. His greatness is not just on the court his opportunity to move his skills and family to Miami has been marked as a traitor to a city not just a team.
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He has never said he wanted to be like Mike, he even started a campaign to retire the jersey Number 23 league wide in honor of Mike, he never said he was the King of all King’s James and all the extra added pressure that comes with of carrying a team to their destiny. If you look into his short basketball history, a passer and a finisher. He doesn’t have to evolve into a team player, he is a team player.
He was given the title King James for marketing him as the next Michael Jordan for the league and OH BOY! what money they have made. If he wants to create his own marketing company and compete with the dollars that be why shouldn’t he. If he wants to create a one hour special and market his partners to the world and then give the revenue to a non profit organization focused on supporting the youth of Cleveland and other cities, why shouldn’t he.
Where are the naysayers against Shaquille O’Neal? There isn’t that much frenzy around his decision to make one more run at a championship ring on a rival team.
Back in the day a Los Angeles Laker player would not go to a rival team because it was more important for the player to focus all their energy on becoming the best player they could be. Now it is the machine against the body of human beings. More games, more money. These players don’t want to play ten years. They want it now, and they can build it, if they use their minds.
The ability to be single minded and focus on your craft has evolved into being the best on and off the court and to seduce all of the companies that build empires around you kept in the black. The amount of pounding subjected to these athletes is unbelievable. If in the heat of battle you are behind the thrust of the microphone and your emotions are blasted across media outlets that in seconds can devour your integrity and sway the masses, what would you do to protect your mind, body, soul and family.
Moving FWD
